Windows predicted to grab just 4 percent of tablet market in 2012

Gartner's latest tablet prediction data is out for the year. In spite of Windows 8's imminent arrival, Microsoft and its OEM partners don't fare well.

Gartner Group is predicting Microsoft will control only 4 percent of the worldwide tablet market in 2012, trailing Apple and Google as a distant third player in the space.

Gartner estimates that Apple will sell 73 million tablets worldwide in 2012, and Android OEMs another 38 million. Tablet makers running Windows will sell 4.8 million devices, Gartner estimated in new data released this week. Gartner is expecting 119 million tablets to be sold worldwide in total this year.

It's not just because Windows 8, Microsoft's first truly touch-centric, tablet-optimized operating system, isn't expected to launch until later this fall that Gartner is bearish on Microsoft. Even by 2016, Gartner expects Microsoft's tablet share to hit only 11.8 percent, despite the fact that enterprise sales of tablets should be a major factor by that time.

TechCrunch has these new Gartner numbers and more in its post. Here's the Gartner tablet chart from their post:

I've said before and I'll say again that I'm increasingly convinced that Microsoft is going the Windows Phone route with Windows 8. By that, I mean Microsoft seems to be far more interested -- at least initially -- in building and selling a product that is aimed at consumers, rather than business users.

Yes, Windows 8 tablets running x86/x64 chips will be able to run existing Windows apps on the Desktop. But the Metro-style interface and new Windows app store -- the most noticeable new elements of Windows 8 -- so far seem to appeal a lot more to consumers than power users or business users who've dabbled with the Developer and Consumer previews of Microsoft's next-generation operating system.

What's your take? Do you agree with those like my ZDNet colleague James Kendrick who see the tablet market as basically the iPad market? Or do you think Gartner's off base here?

This story was first posted at as "Microsoft Windows to power 4 percent of tablet market in 2012: Gartner" on ZDNet's All About Microsoft blog.

About the author

    Mary Jo Foley has been a tech journalist for almost 30 years. She is editor of ZDNet's "All About Microsoft" blog. She authored "Microsoft 2.0: How Microsoft Plans to Stay Relevant in the Post-Gates Era" and co-hosts the "Windows Weekly" podcast on the TWiT Network.

     

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