'WindMade' label proposed for U.S.

First draft of the standard allowing the use the WindMade label requires that a company source at least 25 percent of its electricity from wind in order to qualify.

WindMade.org

Call it a "wind-win" opportunity: there's a new push on for a "WindMade" certification label for U.S. companies, services, and products.

The announcement yesterday (on Global Wind Day) in New York by a group of organizations marks the start of a two-month development period. But the first draft of the standard allowing the use of the WindMade label requires that a company source at least 25 percent of its electricity from wind in order to qualify.

The idea for a WindMade label was originally proposed in January at the World Economic Forum in Davos with the creation of WindMade.org, a nongovernmental organization whose purpose is to promote the use of wind energy via the free market rather than via government regulation.

A standard proposal for products will be announced later this year, according to WindMade.org.

Founders of the WindMade.org NGO include the Danish wind energy giant Vestas, the World Wildlife Fund, the Lego Group, the U.N. Global Compact, Bloomberg, and PricewaterhouseCoopers.

Its newly appointed CEO is Henrik Kuffner, formerly director general of the International Wool Textile Organization (IWTO), best known for its global wool campaign.

The NGO also has the backing of the American Wind Energy Association and the Wind Energy Foundation which jointly hosted the U.S. label launch on Wednesday in New York City.

WindMade.org has also set up a clever Twitter campaign to promote its label. Using a widget on its Web site the public can weigh in with "I want my (fill in the blank) WindMade." So far, wishes include "Apple computer," "Smiths LPs," "Kindle," and "Johnson & Johnson products."

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About the author

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.

 

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