WIN Gold digital station launches, not what it sounds

Nine Network affiliate WIN has launched a new digital channel WIN Gold, but before you get too excited, it's a home shopping channel in the style of Seven's TV4Me and Nine's Extra.

Despite bearing a name that brings to mind either Olympics glory or classic TV (or both), the station will feature primarily advertorial content interspersed with, WIN promises, "education, lifestyle and community programming". The cynic in us would suggest that the only one standing to win any gold from the arrangement is WIN.

The new station should be available from today (1 May) in all regions served by WIN — that's Adelaide and Perth, and most of regional Australia, except for the Northern Territory, Newcastle and northern NSW. In regional areas, Gold can be found on channel 84, while in Adelaide and Perth, it resides on channel number 94.