Will Smith thinks PluggedIn can get jiggy with it

Start-up devoted to high-quality music videos pulls in about $2 million in venture funding from a number of investors, including actor's Overbrook Entertainment.

Actor Will Smith--or rather, his entertainment company, Overbrook Entertainment--is one of the investors behind a $2 million funding round for PluggedIn Media, a new site for watching high-definition and broadcast-quality music videos online, PaidContent.org reported Tuesday evening.

Who would've thought this guy would go on to become a Web 2.0 investor? Carlton Banks would be proud. NBC

PluggedIn (wonder how much they paid for that domain?) reportedly has about 10,000 music videos in its catalog, thanks to contracts with Sony BMG Music Entertainment, EMI Group, and Universal Music Group. The videos are accompanied by artist profiles and some community features.

The site is powered by Move Networks, the high-definition content delivery network that pulled in $46 million earlier this week from Benchmark Capital, Cisco Systems, Comcast, and a number of others. The company already handles video delivery for ESPN, ABC, Discovery, and Fox.

The "involvement" of Will Smith, however, is likely to be what comes to mind with PluggedIn. In addition to tearing up the box office over the past decade and a half with everything from Men In Black to I Am Legend, Smith also has an impressive number of hit rap singles under his belt, which makes him slightly more legit than rapper-turned-DanceJam-executive M.C. Hammer .

That, unfortunately, doesn't change one big problem I see with PluggedIn. Quality specifications aside, I already have a hub for watching music videos online. It's called YouTube. MySpaceTV and MTV.com are also big players in the space.

About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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