Will LG's 'Opus' TVs live up to their name?

It's a branding that oozes money.

Electronic House

"Opus" is one of those brand names that oozes money, whether it be wine, cigars or any other top-of-the-line item. So why not cash in on that cachet, which other companies have spent millions to create?

That's precisely what LG hopes to do with its new high-end series of LCD TVs by that name, which is its answer to the likes of Sony's Bravia and Sharp's Aquos. LG launched the brand in appropriate style at Christie's in Manhattan, though the effect was somewhat diluted by the presence of other LG products such as a TV refrigerator and steam dryer. (You can take the company out of the kitchen, but...)

LG's version of the "Opus" will be a line of 42-, 47- and 57-inch LCDs in full 1080p resolution that will ship in September at prices ranging from $2,500 to $4,500, according to Electronic House. Specs include such things as TruMotion and TruColor technologies that are supposed to improve picture clarity and color, but we'll leave that to the expertise of TV gurus like fellow Craver David Katzmaier. As for us, we just wish LG would have bundled the new sets with the wine and cigars.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The problem with Amazon Dash buttons

Limits on choice mean new shopping gadget won't click for everyone. Bridget Carey explains how the buttons work, and the rule changes for sharing your Prime perks with others.

by Bridget Carey