Will iLike users like Thumbplay's ringtones too?

Thumbplay is now selling ringtones via music discovery company iLike's swelling Facebook application and iLike.com.

Jessica Dolcourt Senior Director, Commerce & Content Operations

Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).

Expertise Content strategy, team leadership, audience engagement, iPhone, Samsung, Android, iOS, tips and FAQs.

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Jessica Dolcourt

Dec. 13, 2007 9:39 a.m. PT

Thumbplayannounced on Thursday a deal it just wrapped up with iLike, a music recommendation service big on Facebook, to exclusively stock iLike's virtual shelves with ringtones.

Thumbplay's ringtones are disguised on iLike.com by the generic command to "get ringtones," and placed alongside iTunes links. They'll also be sprinkled throughout the iLike Challenge game on iLike's site and will be available for purchase through the iLike Facebook app.

This is a definite win for Thumbplay. The mobile content distributor's limp Facebook app, a Photo Portal that pushes pictures uploaded from a Thumbplay locker to a mobile phone, has so far only grossed 10 active daily users. By teaming up with iLike, Facebook's big cheese music discovery app, with nearly 600,000 active users, Thumbplay has jumped on a better angle for getting their products to Facebook users, and dropping coins in their pocket as well.

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