Wii shortages--are they intentional?

After a year on the market, Nintendo Wiis are still in short supply. Is Nintendo keeping the supply down as a marketing ploy?

Despite selling 13 million units already and boosting production capacity three times this year, the $250 Nintendo Wii is still one of those impossible-to-find Christmas presents that will be remembered along with Tickle Me Elmo and Cabbage Patch Kids dolls. Critics claim the company could boost production even more by using more than one manufacturing plant but it wants to keep the machine's value higher by keeping supplies down.

Nintendo of America President Reggie Fils-Aimes disagrees, saying his company can't forecast demand--and the shortages are costing Nintendo big time.

Read the full story on Businessweek.com: A Long, Long Wait for a Wii.

About the author
 

Join the discussion

Conversation powered by Livefyre

Show Comments Hide Comments
Latest Galleries from CNET
Uber's tumultuous ups and downs in 2014 (pictures)
The best and worst quotes of 2014 (pictures)
A roomy range from LG (pictures)
This plain GE range has all of the essentials (pictures)
Sony's 'Interview' heard 'round the world (pictures)
Google Lunar XPrize: Testing Astrobotic's rover on the rocks (pictures)