Why women dominate social networking

Women represent the majority on most major social networking sites, according to research. Could this be because women are becoming increasingly miserable?

Should you be one of those who believe that men are neanderthal, socially awkward hairy animals while women are socially aware, smoothly sensitive beings, then I have some statistics that might increase your estimation of your own superior judgment.

According to research by Brian Solis, sourcing his data from Google's Ad Planner, the majority of functioning beings on almost all social networking sites are women.

Published on Information Is Beautiful, the numbers might create an encouraging belief that if social networking is the future, then the future is female.

Solis's figures suggest that there is only one major social-networking site that is predominantly male: Digg. I know you'll recoil uncontrollably when I tell you that Digg appears to be 64 percent male.

Information Is Beautiful

On the other hand, LinkedIn and YouTube seem to enjoy an equality of fraternity and sorority. While Twitter, Facebook, FriendFeed, Flickr and MySpace, to name but a few, are all, like the population of Brazil, queendoms.

Perhaps the most extraordinary numbers come from MySpace. Somehow, the rather messy nature of the site, the tradition of an excess of spam and porn, might suggest that this was a male-oriented (slightly sleazy males, some might imagine) haven.

These numbers, however, suggest that MySpace is 64 percent female. Which makes one ruminate as to why the home page currently has so much blue and so little fuchsia.

It will be tempting, indeed, for many to put these figures down to traditional psychological differences between the sexes: women like people and men like, well, peeing in public.

However, one might also conclude that women simply resort to more virtual contact because their real world physical everyday life leaves them rather more dissatisfied than it does men.

Lately there seems to have been much evidence that women are increasingly miserable.

Celebrated and, one might have imagined, happy women such as Arianna Huffington of the Huffington Post (The Sad Shocking Truth of How Women Are Feeling) and Maureen Dowd of The New York Times (Blue is the New Black) have lamented the lot of Lot's Wife, Mother, Sister and Daughter.

Might misery be driving women to MySpace?

 

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