Why is Facebook suddenly so popular among we geezers?

I've been getting Facebooked at a furious pace. Why? What has changed?

Up until a week or two ago, I never used Facebook. My brother made me sign up and join so that I could be his "friend," and that's where I left it. Facebook still held a "college frat boy" stigma for me.

Over the past week, however, I've had a gazillion (well, 10-15) invitations to be a "friend" on Facebook. (I really hate that nomenclature, btw. These people are my friends, but they don't become my friend by linking to me on Facebook. It just feels weird.) What gives? Is it National Facebook Week and I just didn't know it?

And what am I supposed to do with these "Facebook friends?" I used LinkedIn to look for job candidates for my company, but the most action I've seen on Facebook came today when Lonn Johnston "Zombie'd" me...whatever that means. I've never actively solicited the opportunity to be bitten by another man:

Did Facebook do something this week that made it the invitation-network du jour (or, rather, de la semaine)? I can't figure it out, but I'm still waiting for someone to invite me to the kegger at the frat house. So long as they serve Fresca or milk, I'm there.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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