I am excited about Hulu Plus. I have already requested my invite in earnest!
I've heard some belly-aching about the fact that the service costs $9.99 per month, yet there will still be ads. My take on this: get over it!
We pay a lot of money for cable TV and cable TV does not filter out ads. Why would we expect that $9.99 should buy us commercial-free content? This is expensive premium content that we will be getting with Hulu Plus, and a lot of it. Also consider that you have to pay an extra $9.99 per month (at least) to your cable provider for DVR capability. Otherwise the commercial-full content you are paying for is not on-demand. You are on the network's schedule.
Besides that, Hulu ads are hardly intrusive. The occasional 30-second spot for Dove does not really bum me out as much as three or four commercials that have not been demographically targeted for me. Besides, I like Dove.
So why is $9.99 for full seasons of premium content on your schedule with just a few commercials peppered in so offensive? I'm not clear on this. Don't we want to encourage the television networks to give us more choice in consumption? Don't we want to reward them for coming up with different methods of delivery rather than making them stick to incumbent cable providers? And can't you just use the free version of Hulu if you are take offense to Hulu Plus? Enlighten me in the comments section if you are so inclined.
I should mention that CNET's parent company, CBS Interactive, also has a Hulu-like site for CBS shows: TV.com has full episodes of great shows. I should also say that I am not privvy to any plans to launch a premium subscription service. But if my colleagues over at TV.com wanted to do that, I'd be all for it. For what it's worth.
More links from Wednesday's episode of Loaded: