Why Baidu outperforms Google in China

I'll be exploring business practices and cultural factors that may have fueled this advantage in an article for China International Business this month.

The question of why Baidu continues to outperform Google in the world's largest internet user-base has fueled much discussion. I explore business practices and cultural factors that may have fueled this advantage in an article for China International Business this month.

But while Baidu leads now, there's a possibility that Google's strength in the "cloud computing" world may lead to gains in the long run.

Check out the article here.

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