As News.com's Maggie Reardon has told us, the a bit slower than the FCC would like.is proceeding along, albeit
Much has been made about
Unlike in previous auctions, the FCC is not identifying the names of top bidders at the close of each round. Yet, a look at the full list of bidders does reveal a few interesting tidbits. Chevron was one company I didn't expect to see. The idea of an oil company clamoring for wireless spectrum certainly seems a bit odd until you realize that one of the FCC's Cellular Market Areas (PDF) covers the Gulf of Mexico. Maybe it's because Chevron has a few oil rigs in the area that might need to communicate back to the mainland. Or on the other hand, it could be another reason entirely but it's unlikely that Chevron would start its own wireless network. Like Google, I would guess it just wants to own some spectrum. As for the other bidders, it's clear most are communications firms but a few cryptically named entrants caught me eye. There's The World Company (only the world and not the universe too?), I-700 LLC (that sounds like an interstate highway), Continuum 700 LLC, and the 585 Consortium. Five individuals are also the bidding list. They include David Miller, Scott D. Reiter, Jack E. Robinson, Thomas K. Kurian, and Laurence B. Glass (perhaps related to George Glass?). What those folks plan to do with the spectrum if they indeed win is beyond me.