Which is more righteous--Digg or The Dig?
George Lucas' company is taking on popular news aggregator Web site Digg. A few weeks ago, Lucasfilm Entertainment filed a challenge to Digg's trademark application, claiming that Digg is "confusingly similar in sound, meaning and appearance" to The Dig, a video game Lucas Entertainment released. Digg filed its application with the U.S. Patent and Trademark Office in January 2005, according to the documents. Neither a Digg spokesman nor an attorney for Lucasfilm returned calls seeking comment.