Peter Kafka at Silicon Alley Insider has started a little guessing game: which anonymous New York tech start-up is getting backed by influential ex-Googler Chris Sacca, who left his job as head of special initiatives to become an angel investor?
On Sunday, Sacca wrote on his blog that he's looking for a "Web geek" for an "edgy little content company" based in Gotham, which "needs its first full-time tech lead."
This is a big deal, because powerful ex-Google executive muscle would mean both great press and deep-pocketed connections for the start-up in question. But naturally, Sacca's not saying what the company is.
But we do know that:
It's based in New York
It's a content company that still doesn't have a "Web geek" on board, which knocks out any company that's too "techy" already
It "already has tons of sweet press, sick and steadily growing traffic, and some very passionate users"
The job description requires an "understanding of ad serving and optimization," as well as search engine optimization, which gives some hints as to its business model (ad-supported)
It's "extremely cool, currently being courted for acquisition, and chicks dig it"
There's no porn or gambling involved