When Twitter met iTunes trailers

Shortly after the Twitter feed debuted, Apple added a "Trailers on Twitter" link to the iTunes movies site--a clear indication that the feed has Apple's blessing.

Candace Lombardi

In a software-driven world, it's easy to forget about the nuts and bolts. Whether it's cars, robots, personal gadgetry or industrial machines, Candace Lombardi examines the moving parts that keep our world rotating. A journalist who divides her time between the United States and the United Kingdom, Lombardi has written about technology for the sites of The New York Times, CNET, USA Today, MSN, ZDNet, Silicon.com, and GameSpot. She is a member of the CNET Blog Network and is not a current employee of CNET.

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Candace Lombardi

March 20, 2009 10:45 a.m. PT

Updated at 7:33 a.m. PST with clarification from Apple iTunes Web site.

A new feed has popped up on Twitter within the last week that links directly with Apple's iTunes trailers Web site.

The feed describes itself as providing "official trailers and theatrical content updates to Apple iTunes Trailers, Apple TV, and for the iPhone/iPod touch on Twitter."

The author of the feed responded to a question on its legitimacy this way: "Our focus is to tweet theatrical related info for our iTunes Trailers, Apple TV, and iPhone/iPod touch- that's all we comment on."

Now, anyone could easily create a Twitter feed linking from an Apple's iTunes Web site. Without input from an official channel it's hard to tell whether any given feed is really sanctioned by its source.

But shortly after the feed went live, Apple added a "Trailers on Twitter" link to its iTunes Trailers Web site pointing directly to the feed--a clear indication that the feed has Apple's blessing.

At last look, the feed has over 5,000 followers.

Apple did not immediately return requests for comment.