What's Demand Media doing with all that money?

The social media company has raised around $355 million over the last two years and has been using that cash to scoop up smaller outfits.

With $35 million in new financing disclosed Monday, Demand Media has now raised $355 million in about two years. This leads to an obvious question: what exactly are they planning to do with that money, take over the Internet?

Demand Media logo
Demand Media

A spokeswoman for the Santa Monica, Calif., social-media company declined to say if reports of plans for Internet conquest are true. OK, she really said the company didn't intend to comment on the new funding other than to point people to new regulatory filings. This is just the latest in a long string of funding announcements for the company. Demand raised $100 million last year and had earlier rounds of $100 million and $120 million, according to paidContent.org (which picked up news of the funding through peHub).

Demand was co-founded by serial entrepreneur Richard Rosenblatt, who was the CEO of Intermix Media (parent company of MySpace.com) and the chairman of MySpace. Intermix was acquired by News Corp. in October 2005 for $650 million. In 1999, Rosenblatt also sold iMall to Excite@Home for $565 million.

It's way too early to say if Rosenblatt could get that kind of money for his young company. But he has been doing some acquisitions of his own. Earlier this month, Demand announced that it had acquired Pluck Corp., which runs the blog syndication network BlogBurst, for around $60 million.

Smaller acquisitions have been a habit for Rosenblatt & Co., including ExpertVillage.com, which was acquired in June 2007, and Hillclimb Media, which was acquired in August 2006. While Demand executives wouldn't comment Monday, it wouldn't be terribly surprising to see more of the same in the coming months.

OK, so maybe that does explain where all the money is going.

Tech Culture
About the author

Jim Kerstetter has been writing about the high-tech industry since the 1990s. He has been a senior editor at PC Week and a Silicon Valley correspondent at BusinessWeek. He is now senior executive editor at CNET News. He moved back to Boston because he missed the Red Sox. E-mail Jim.


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