What the E*Trade baby will be doing during the Super Bowl
Online financial services company E*Trade is another that has released its Super Bowl ad early. Yes, of course it features the tot.
It is possible for an online business to endure.
It's even possible for an online business to have the same ad campaign for more than a few clicks of the mouse and the clock.
So during the third quarter of today's roughhouse foot-fest, you will see E*Trade's baby again. Yes, yet again.
While CareerBuilder's chimps have departed the Super Bowl arena, this little tyke is still offering his wise, non-Madoffian assessment of how you can ensure people won't make off with your money.
E*Trade's little ones have captured hearts in ways that adult financial people rarely do.
Some may be unaware that the E*Trade baby actually has his own Twitter account, where he muses upon the deep topics of the day.
In his most-recent tweet, he declared: "Heading to New Orleans. Is it gators or crocodiles they have in the bayou? Either way, I'll wrestle 'em. #NewOrleans #SB47."
That sounds like the online financial adviser everyone needs, doesn't it?