What Sun money buys MySQL

MySQL is now advertising in Businessweek. Looks like open source has finally grown up.

Sun's Businessweek advertisement for MySQL Businessweek Magazine

I'm sure there are many benefits for MySQL being a part of a large IT vendor like Sun Microsystems, but the advertising budget probably doesn't hurt. Reading Businessweek today at lunch, I bumped into this MySQL advertisement in a super-prime location (right next to Wildstrom's Tech and You column).

I would hazard a guess that MySQL spent close to $0.00 on advertising when it was a standalone company. I doubt Marten, Zack, and crew are complaining. :-)

It will be interesting to see if this top-down approach will help to drive more MySQL sales. Open source has always been a bottom-up phenomenon, but perhaps once a project reaches a certain stature marketing and other "grown-up" software activities can go a long way?

At any rate, it's clear that open source has come a long way when we start advertising in major business publications like Businessweek.

Tags:
Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

    Join the discussion

    Conversation powered by Livefyre

    Show Comments Hide Comments