What next, an iPhone engagement ring?

If Tiffany and Apple got married, maybe this would be their offspring.

GeekSugar

The Transformers blockbuster has been a classic example of profiting from media obsession: Once a trend catches fire , there's just no stopping it . And the latest merchandizing spinoff-- jewelry --just proves the point even more.

But if anything can trump the resurgence of " Optimus Prime ," it's that icon of all icons, the iPhone. And in true Apple fashion, we would never expect something so cheesy as a mini-joystick pendant . GeekSugar, therefore, has come up with an elegant concept that we think would make even Steve Jobs crane his black turtleneck for a second look: Tiffany-made "iGems." Brilliant.

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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