What next, an iPhone engagement ring?

If Tiffany and Apple got married, maybe this would be their offspring.


The Transformers blockbuster has been a classic example of profiting from media obsession: Once a trend catches fire, there's just no stopping it. And the latest merchandizing spinoff--jewelry--just proves the point even more.

But if anything can trump the resurgence of "Optimus Prime," it's that icon of all icons, the iPhone. And in true Apple fashion, we would never expect something so cheesy as a mini-joystick pendant. GeekSugar, therefore, has come up with an elegant concept that we think would make even Steve Jobs crane his black turtleneck for a second look: Tiffany-made "iGems." Brilliant.

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Why do so many of us still buy cars with off-road abilities?

Cities are full of cars like the Subaru XV that can drive off-road but will never see any challenging terrain. What drives us to buy cars with these abilities when we don't really need them most of the time?

by Drew Stearne