What happens when Web 2.0 goes real-world?

New physical headquarters for online marketplace.

As some of you may know, I host a weekly video feature on our sister blog Crave, where I talk about fun tech-related stuff that's going on in New York City. This week, my video turned out to be rather Webware-related, so I'm posting it here for you as well. In this clip, I go over to Etsy Labs, the new real-world communal space opened by online handmade craft marketplace Etsy. It's a really cool convergence of the online and offline, in a way that kind of made me wonder--will the next iteration of the Web see a greater push toward giving Web sites physical space? Check out the video and see if you agree with me.

(PS: The first minute is devoted to a mini-rant about Mooninites. It's kind of a running joke over at Crave.)

Featured Video

Behmor's app controlled coffee maker links to the Web for better brewing

The $329 Behmor Connected Coffee Brewer boasts the guts of an SCAA-approved drip coffee maker melded with a Wi-Fi radio, plus Internet links and mobile app control all in the interest of creating better pots of java.

by Brian Bennett