What happens when Web 2.0 goes real-world?

New physical headquarters for online marketplace.

As some of you may know, I host a weekly video feature on our sister blog Crave, where I talk about fun tech-related stuff that's going on in New York City. This week, my video turned out to be rather Webware-related, so I'm posting it here for you as well. In this clip, I go over to Etsy Labs, the new real-world communal space opened by online handmade craft marketplace Etsy. It's a really cool convergence of the online and offline, in a way that kind of made me wonder--will the next iteration of the Web see a greater push toward giving Web sites physical space? Check out the video and see if you agree with me.

(PS: The first minute is devoted to a mini-rant about Mooninites. It's kind of a running joke over at Crave.)

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About the author

Caroline McCarthy, a CNET News staff writer, is a downtown Manhattanite happily addicted to social-media tools and restaurant blogs. Her pre-CNET resume includes interning at an IT security firm and brewing cappuccinos.

 

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