What Facebook can learn from Google

Facebook has a lot to learn. Google shows the way.

The New York Times has some great advice for Facebook: be patient, just as Google has been.

There is something astoundingly tone deaf about how Facebook has handled its recent advertising initiatives. Mr. Zuckerberg is right: there are lots of people who would find it cool to tell the world what movies they just rented and even what color socks they just bought. But [Facebook has] got to know that others would find this intrusive....

So the challenge to Facebook is clear: If you want to be as ambitious as Google, you may need to be as patient as Google is too.

It's not just about Facebook's ill-fated Beacon experiment, though, as the Times suggests. It's about not trying to wring every last penny from investors and customers today, relying instead on the medium to long-term to live up the the hefty valuations. Facebook may not have the patience to wait, but it's likely that its users will have even less patience with continued bungles.

Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.


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