Weirdest swag of 2009: Frozen video game steaks

Why did we receive a Styrofoam freezer box with some frozen steaks in it, along with a press release?

Mmmm, delicious frozen steaks...

We're only a couple of weeks into the new year, but we've already run into what will likely be one of the top 10 weird swag boxes we'll see in all of 2009.

The fine folks at EA, in an effort to promote the upcoming skateboarding game Skate 2, sent journalists a Styrofoam freezer box with some frozen Omaha steaks in it, along with a press release and an asset CD (wisely sealed in a Ziploc bag).

The tie-in? Well, the words "skate" and "steak" contain the same letters, and the game apparently has a mode called the Hall of Meat in it, so it's not as random as it seems.

Enjoy these photos of frozen video game meat.

Tech Culture
About the author

Dan Ackerman leads CNET's coverage of laptops, desktops, and Windows tablets, while also writing about games, gadgets, and other topics. A former radio DJ and member of Mensa, he's written about music and technology for more than 15 years, appearing in publications including Spin, Blender, and Men's Journal.


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