A colleage e-mailed me over the weekend, wondering if the video he saw highlighted (lowlighted?) on the Fake Steve Jobs blog is really a Zune advertisement. OK, he wasn't exactly wondering...more hoping not.
Yes, it's real. It's not a TV spot, but it is available for download on Zune Arts, a promotional Web site that Microsoft created. The idea was to get some cutting-edge video designers to create videos, pair them with modern music, and hope that users would download and share and point others to the site. A viral marketing campaign, in other words.
This is the kind of misstep I like to point to whenever somebody tells me that Microsoft's success is due to its marketing.