Weird Zune ad

Yes, it's real.

A colleage e-mailed me over the weekend, wondering if the video he saw highlighted (lowlighted?) on the Fake Steve Jobs blog is really a Zune advertisement. OK, he wasn't exactly wondering...more hoping not.

Yes, it's real. It's not a TV spot, but it is available for download on Zune Arts, a promotional Web site that Microsoft created. The idea was to get some cutting-edge video designers to create videos, pair them with modern music, and hope that users would download and share and point others to the site. A viral marketing campaign, in other words.

This is the kind of misstep I like to point to whenever somebody tells me that Microsoft's success is due to its marketing.

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Tech Culture
About the author

    Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995, and reviewed the first Rio MP3 player for CNET.com in 1998. He is a member of the CNET Blog Network. Disclosure. You can follow Matt on Twitter @mattrosoff.

     

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