Week in review: Microhoogle intrigue
Microsoft, Yahoo, and Google are facing probes, proxies, and accusations of backroom politicking as their various attempts to link up come under scrutiny. Also: searching for content within Flash is becoming easier.
The U.S. Department of Justice plans to gather information from third parties in a
Yahoo announced the nonexclusive partnership in June under which rival Google will supply it with some search ads, a move that could increase Yahoo search revenue but that also gives Google even more power in the market. Yahoo expects the 10-year deal to raise revenue by $800 million in its first year and to provide an extra $250 million to $450 million in incremental operating cash flow.
No one expected the two companies' search-advertising deal to escape government scrutiny. But at this stage, there are more uncertainties than certainties. CNET News.com tackles some of the major questions about the deal and offers answers about the situation in an
The partnership idea came to light during Microsoft's attempt to acquire Yahoo, which put more pressure on the Internet company to improve its financial results. Microsoft, meanwhile, has reportedly been sidling up to other companies about
Microsoft
Microsoft has also reportedly met with Carl Icahn in recent days, urging the billionaire to keep pressing his proxy fight in an effort to motivate Yahoo's board.
Regardless of what happens with Yahoo, Microsoft is moving ahead in the search sector. The software giant confirmed earlier rumors and reports that it was
The company said that Powerset's technology will complement existing natural language processing work being done inside Microsoft's research unit. Powerset, which has 63 employees, recently made public a tool for searching Wikipedia.
Software revelations
Adobe Systems is helping Google and Yahoo technology to
Search engines already index static text and links within Shockwave Flash files, but rich Internet applications and dynamic Web content are elusive to search engines because of their changing states, Adobe noted. Google has already added the optimized Flash Player to its search engine, while Yahoo plans to add the technology to a future update of Yahoo Search.
It sounds exciting and promising, but what exactly does it mean for Web searchers, Webmasters, and Flash creators? CNET News.com asked Adobe, Google, and Yahoo to get some answers and
Microsoft, meanwhile, hopes a
Microsoft is trying to tap into the fact that while many people would rather find a copy of Office that they don't have to pay for (either an older version or a pirated copy) they are willing to pay for security software.
Equipt bundles a subscription version of Office Home and Student with Microsoft's OneCare antivirus product for $69 a year--just $20 more than the suggested price of OneCare alone.
Microsoft also said it is
The additional option runs counter to the trend at Microsoft, which has been working to scale back the number of different licensing plans. The company had managed to shrink its number of options--from 107 programs in 2006 to 23 as of last year.
On the road
Two News.com staff members have managed to extract themselves from their desks in the San Francisco office.
Daniel Terdiman
He also observed the
Across the Atlantic and the Mediterranean, Charles Cooper checked out a tech conference in
Also of note
Dell shares rose as high as 4.5 percent, following reports that founder