Webware Radar: Trulia finds people still want 'American Dream'
Also: Omniture has released a new Twitter tool for marketers; SendMe has raised $12 million in series D funding; and Local.com has expanded its partnership with SuperPages and Verizon's Yellow Pages.
Real estate search site Trulia released a survey Thursday showing that the "American Dream" of owning a home is still alive even as the recession continues to plague the world. According to the company, more than 75 percent of Americans still consider owning a home as part of achieving their personal dreams, but only 5 percent of respondents say they believe that President Obama's plan to increase home ownership incentives will do any good "to restore faith in the American Dream of home ownership." In fact, 53 percent of those surveyed believe that creating jobs and establishing job security is the most important plan President Obama can follow. The full Trulia survey is available on the company's site.
Web analytics firm Omniture has released a new tool that will allow marketers to measure brand activity across Twitter, the company announced Thursday. According to Omniture executives, its service is the first of its kind to provide actionable analytics about what's going on in Twitter. Marketers who decide to use the Omniture tool will be able to view tweets among customers, vendors, employees, and competitors to evaluate how well their advertising campaigns are working. The tool is available now.
Mobile media firm SendMe announced Thursday that it has secured $12 million in a Series D round of funding that was led by Triangle Peak Partners. According to the company, it was able to secure the funding after it enjoyed strong growth over the past year and it plans to use the capital to increase its presence in the mobile market.
Local.com announced Thursday that it has renewed and expanded its agreement with Idearc Media, the company behind SuperPages.com and Verizon's Yellow Pages. According to the company, the new deal will allow SuperPages advertisers to receive premium placement on Local.com. According to both companies, most users won't recognize any difference in the two operations.