Webware Radar: Microblog for celebrities
Also: Mashable has acquired micro-reviews service Blippr; Hi5 is making it easy to make mobile payments; and Twofish is doing its part for microtransactions.
MogoTXT, a company that wants to become the place for celebrities and sports superstars to connect with each other, announced Tuesday that it has launched a new microblogging tool. According to the company, five players have already signed up for the service including Shane Battier, LaMarcus Aldridge, Jordan Farmar, Eric Gordon, and Spencer Hawes. The real attraction for celebrities, the company's CEO says, is that MogoTXT allows the stars to share in the revenues of their following. In other words, the more users they can attract to the service to follow their micro-blog updates, the more money they can make off MogoTXT. The company plans to expand its service to Major League Baseball, soccer, NASCAR, college football, and NFL players later this year.
Mashable announced recently that it has acquired microreviews service Blippr for an undisclosed sum. According to the blog's founder, Pete Cashmore, users will be able to submit a microreview of any service the site's writers mention in a post. Those reviews can then be syndicated to Twitter, Friendfeed, and other social services. Cashmore said the Blippr acquisition is just one part of his company's plan to bring more social elements to the site.
Popular social network Hi5 has inked a deal with mobile payment service, Paymo, that allows users to buy virtual goods in the Hi5 Gift Store through their mobile phone. Once users clicks on the Paymo link from their phone, they will be asked to provide their phone number, country, and carrier, and every time they buy gifts through their device, the charges will be tacked on to the next month's phone bill. The Paymo feature is available now to all Hi5 users.
Twofish, a self-proclaimed "virtual economy," announced Tuesday that it has been able to add several new customers to the ranks of those using its Twofish Elements platform, which allows users to create virtual goods and microtransactions in online games. According to the company, developers Pocketville, Star Fever, Pangaea, and Ignite Skill Gaming are using the platform. Going forward, it hopes to add more customers and increase the instances of virtual goods and microtransactions in games.