Webware Radar: Google adds third-party ad widgets to DoubleClick

Also: Almaz Capital Russia Fund I has invested in Parallels; online education service Knewton has raised $6 million in Series B funding; and Socialcast has $1.4 million in Series A funding.

Adgregate Markets, a company that allows users to access advertisements through banner widgets, has signed a deal with Google DoubleClick, the company announced Tuesday. The company's ShopAds widget, which displays ads and sale information on a Web page in place of a banner, is now available to all Google DoubleClick users. Whenever a user views the widget and sees something they'd like to buy, they can click on the ad in the widget and automatically "add it to the cart." They can then buy the product without leaving the page they're on.

Neither Adgregate Markets nor Google would disclose the deal's specifics, but TechCrunch is reporting that there will be a revenue-sharing arrangement between the companies. Adgregate Markets' ShopAds platform will be available to all Google DoubleClick users starting Tuesday.

Almaz Capital Russia Fund I, a venture fund containing mostly Cisco capital, announced Tuesday that it has invested $11 million in virtualization vendor Parallels, as well as mobile social-network platform developer Apollo Project. According to the company, it plans to invest in growth-stage Russian software and IT companies going forward.

Online educational service Knewton raised $6 million in Series B funding. The round was led by Bessemer Venture Partners. Accel Partners and First Round Capital also participated in the round. The company hopes to use the funding to become a staple in the enterprise space, while continuing to offer its service to consumers.

Socialcast, a company that provides social communication for the enterprise, announced Tuesday that it has secured $1.4 million in a Series A round of funding. The round was led by True Ventures. Well-known blogger Om Malik, founder of the GigaOm blog network and partner at True Ventures, will join Socialcast's board of directors.

About the author

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

 

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