Webware 100 winner: MySpace

Site: MySpace.com
Category: Social & Publishing

MySpace.com is one of the most well-recognized social networks in the world. It's also one of the most trafficked on the Internet. The service originally started as a social network for music enthusiasts and as a place where bands could promote their upcoming concerts or albums, and has since moved on to being a place for those same artists to sell their tracks.

The main draw of the service is its user profiles, which can be completely customizable by editing some code in the settings. Because of this capability, many sites and services have sprung up, offering various add-ons that require no coding knowledge for the end user. Users can communicate with one another via an integrated e-mail platform, as well as a standalone instant-messaging application.

Since launching with profiles, MySpace has added blogs, a photo- and video-hosting service, a way to add music tracks to your personal page, and a platform for third-party developers to create applications that tie into users' data feeds.