Watchmaker: It's time for augmented reality
Swiss watch company Tissot has launched an application that lets consumers try on various styles at home--digitally, in 3D.
Wonder how that bright yellow watchband will look on your pasty wrist? Swiss watchmaker Tissot has launched an application that lets consumers try on various styles at home--digitally, in 3D.
Users just download the app, put on a cardboard cut-out watch template, and hold their wrist in front of a Webcam to try on watches and change models, colors, and styles from Tissot's Touch collection.
The app, which is compatible with PCs and Intel-based Macs, also lets consumers experiment with the touch-screen features on Tissot watches, including the diver functionality of the Sea-Touch model. As shoppers try on a watch, a video showcasing the features of that particular style will run alongside the visual of the watch on the wearer's wrist.
Watches, of course, are just the latest in an ever-growing list of products that can be test-driven virtually. Among them:, customized , and .