Watchmaker: It's time for augmented reality

Swiss watch company Tissot has launched an application that lets consumers try on various styles at home--digitally, in 3D.

Tossit augmented reality
"Does this watch make my forearm look big?" (Click to enlarge.) Tissot

Wonder how that bright yellow watchband will look on your pasty wrist? Swiss watchmaker Tissot has launched an application that lets consumers try on various styles at home--digitally, in 3D.

Users just download the app, put on a cardboard cut-out watch template, and hold their wrist in front of a Webcam to try on watches and change models, colors, and styles from Tissot's Touch collection.

The app, which is compatible with PCs and Intel-based Macs, also lets consumers experiment with the touch-screen features on Tissot watches, including the diver functionality of the Sea-Touch model. As shoppers try on a watch, a video showcasing the features of that particular style will run alongside the visual of the watch on the wearer's wrist.

Watches, of course, are just the latest in an ever-growing list of products that can be test-driven virtually. Among them: shoes, customized car features, and Lego building kits.

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