Warner to offer cheaper Blu-ray movies later this year
Warner Home Video announced its plans to offer discounted Blu-ray movies in the fall, including some new and catalog titles.
As much as we complain about the high prices of standalone Blu-ray players, in some ways the high prices of Blu-ray movies are even more frustrating. Today, Warner Home Video has taken a step in the right direction, by announcing that the company will offer discounted pricing on select titles this fall. Blu-ray buyers can expect prices between $17 and $20, which is a lot more than DVDs sell for, but less than the $20-$30 prices Blu-ray discs currently go for.
While there isn't a complete list of movies that will be available at this lower pricing, Video Business reports that The Fugitive, Enter the Dragon, Clockwork Orange, The Shining, The Aviator, Road Warrior and Swordfish will get the discount. Additionally, some newer movies will get a smaller price cut, including 300, The Departed, I Am Legend, Ocean's 13 and We Are Marshall.
While this certainly won't make everyone run out and buy a Blu-ray player, it's definitely good news that studios are hearing complaints that Blu-ray movies are just too expensive at their current levels. Of course, we'd prefer if the prices fell below the $15 mark, which would make them feel comparatively-priced to DVDs, but we'll probably have to wait until at least 2009 to see those prices. In the meantime, at least there's always Netflix.
Sources: Video Business via High-Def Digest