Wall Street Journal a haven for hard-core gamers. Who knew?

The WSJ apparently appeals to hard-core gamers.

Yesterday I opened my Wall Street Journal and was struck by the advertisement staring back at me from the front page. Roughly two years ago the Journal started inserting one ad per day on its front page, talking it up as a prime advertising vehicle:

"The Wall Street Journal will provide the most valuable opportunity anywhere in any medium for advertisers who want to reach a large, affluent and influential audience," [said] L. Gordon Crovitz, the publisher of The Journal and executive vice president of Dow Jones & Company.

So who is this "large, affluent, and influential audience"? Gamers, as the inclusion of the $75,000 to $100,000+ advertisement suggests:

Wall Street Journal

Who knew that Journal readers were interested in "a truly phenomenal visual gaming experience" that is "built for overclocking" and "built for battle"? Intel isn't a dumb company, nor is it profligate in its spending. It must know something that I don't.

I just wouldn't have expected Wall Streeters to be such gaming freaks.

Featured Video
6
This content is rated TV-MA, and is for viewers 18 years or older. Are you of age?
Sorry, you are not old enough to view this content.

The problem with Amazon Dash buttons

Limits on choice mean new shopping gadget won't click for everyone. Bridget Carey explains how the buttons work, and the rule changes for sharing your Prime perks with others.

by Bridget Carey