Wal-Mart taps Dell for its own 'geek squad'

The retail giant is experimenting with in-store tech-support kiosks starting this month in the Dallas area.

Already the biggest seller by volume of electronics in the U.S., some Wal-Mart stores are now trying their hand at tech support.

Starting this month in 15 stores around Dallas only, employees manning a new kiosk concept called Solutions Station by Dell will be available to do TV and home theater installations, PC repair, wireless network setup, and probably some other tech-related stuff too.

Dell and Wal-Mart have a pretty cozy relationship--Dell picked Wal-Mart as the first place to sell its PCs when the company started selling retail again last year--so the pairing isn't so surprising.

And this could potentially work out well for both. Dell has had problems with its customer service; in-person tech support, if Solution Stations customers feel satisfied, could be helpful in fixing its image . And Wal-Mart says this pilot program will help it find out more about what its customers want when it comes to installation and tech-related services--or if they want them.

For now, Wal-Mart says there are no plans to expand the service.

(Via Check Out)

About the author

Erica Ogg is a CNET News reporter who covers Apple, HP, Dell, and other PC makers, as well as the consumer electronics industry. She's also one of the hosts of CNET News' Daily Podcast. In her non-work life, she's a history geek, a loyal Dodgers fan, and a mac-and-cheese connoisseur.

 

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