Wait, that was a Maserati ad in the Super Bowl?
Maserati decides to excite the Super Bowl-watching one-percenters about its new Ghibli with an opus featuring Oscar-nominated actress Quvenzhané Wallis.
One-percenters watch the Super Bowl too, however persecuted they might feel.
How excited they must have felt to see that one of the first advertisers in the Super Bowl was a brand you don't usually expect.
Here was Maserati being embodied in the very young voice of Oscar-nominated actress Quvenzhané Wallis.
She talked about giants, as if they were bad things. "They have always been here, lumbering in the schoolyards, limping through the alleys. We had to learn how to deal with them, how to overcome them."
So this is the antihero's luxury car, yes? Wait, a Maserati?
"We were like a wind appearing out of nowhere. We knew that being clever was more important than being the biggest kid in the neighborhood," poetizes Wallis.
The Maserati is a wind appearing out of nowhere, apparently. Is this a good thing? Some nowhere-based winds are very unpleasant. They blow people into the Great Nowhere.
At heart, Maserati has very aggressive intentions here.
"We wait until they get sleepy, wait until they get so big they can barely move, and then walk out of the shadows, quietly walk out of the dark -- and strike."
Well, there we have it. The Maserati is for all those people who are happy to make a lot of money, but aren't the big, nasty people who dominate American capitalist structure.
Maserati is about breaking up the big banks, the Big Blues, the big game. It's as if the Big Lebowski made a lot of money purely by being the Big Lebowski.
Alright, this Ghibli starts at $67,000. But work hard, dream small, be windy and you can buy one of these.
I think that's the gist anyway.