VW media player: Herbie would approve

Co-branded with LG

Everything USB

We're convinced that someone high up at Volkswagen is a wannabe rock star. First, the carmaker offers a complimentary " GarageMaster " guitar with many of its new models. Now, it's come out with VW media player co-branded with LG.

This is no ordinary sticker job either. "The player will have an aluminum body and come in three of the same colors the cars offers; Salsa Red, Shadow Blue and Sunflower Yellow," according to Everything USB, as well as featuring a 2.4-inch LCD for video and a battery that allows up to 20 hours of music. But those VW fanboys who were hoping for a player shaped like a Beetle or a VW bus will be sorely disappointed by its standard rectangular design; if they want a car-shaped music device, they'll have to settle for the VW bus record player .

And Volkswagen really missed a natural marketing opportunity: It should have named the player "Herbie."

About the author

    Mike Yamamoto is an executive editor for CNET News.com.

     

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