Vudu drops price to fend off resurgent Apple TV
The price of the Vudu video-on-demand box drops from $399 to $295.
Vudu is knocking 25 percent off the price of its eponymous video-on-demand box. Effective immediately, the
The price drop is a direct response to the newly resurgent Apple TV. When it was first introduced in September 2007, the Vudu box delivered several advantages versus the Apple: it offered PC-free movie downloads with instant-on playback and good video quality, and included content from all major movie studios. And in months since, Vudu had added as well as a limited slate of high-def content as well. But the Apple TV is on track to match each of those bullet points when it gets a promised next week, as outlined by Steve Jobs in his keynote address at last week's Macworld. Adding to Vudu's uphill battle is the fact that Jobs also cut the price of Apple TV--$229 for the
Ultimately, of course, Vudu's success or failure versus Apple TV will be judged in the consumer marketplace--and if you're reading this, that means you. So: which product would you prefer: the new Apple TV, or the Vudu?