VRS Mega Man-Pram: a manly pram for manly dads

Škoda Auto has unveiled a giant, high-spec pram that it's calling "the ultimate accessory for new dads".

Gentlemen! Do you feel that prams make you feel like less of a man? Czech-based automotive company Škoda has come up with a solution: the vRS Mega Man-Pram, created to celebrate the launch of the third-generation Octavia vRS family car in the UK.

The monster pram comes complete with hydraulic suspension, 20-inch alloy wheels, all-terrain tyres, rear-view mirrors, a high-beam headlight, an anti-stress push-bar grip and high-spec brakes with brake lights. The inside is lined with sports-style upholstery and adjustable lumbar support.

According to Škoda, the company surveyed 1000 British dads to find out what men want when it comes to prams, and 76 per cent responded that they'd be more likely to push the baby around if they had access to a stylish, high-tech pram. The top five most-wanted features were a muscular design, large alloy wheels, hydraulic suspension, high-tech brakes and rear-view mirrors.

The company also found that 33 per cent of the dads surveyed find pushing a pram "embarrassing", while 25 per cent refuse to do it at all.

Alas, though, if this was just the pram that you were waiting for, Škoda has no plans to bring it to the market. It was created to appear in advertising campaigns for the new car.

We think we prefer Colin Furze's 125cc solution, anyway.

Via www.skoda.co.uk