Volkswagen's blue ice

Volkswagen's blue ice

Car shows are flamboyant affairs, a fact made very evident by Volkwagen's launch of its new Concept A mini-SUV. That's it in the picture, but that's not the story here. After watching its unveiling, I stepped up to get a closer look and put my hand down on a big, icy-looking block, one of many forming the backdrop for and surrounding the Concept A, only to find out what looked like ice actually was. Maybe ice is pretty easy to come by in the frigid winter climate of Geneva, but it can't be easy to drop 4-by-4-by-4-foot cubes of blue ice into the middle of a convention center. I think the bar for impressive car launches has just been raised.

Tags:
Mobile
About the author

Wayne Cunningham reviews cars and writes about automotive technology for CNET. Prior to the Car Tech beat, he covered spyware, Web building technologies, and computer hardware. He began covering technology and the Web in 1994 as an editor of The Net magazine. He's also the author of "Vaporware," a novel that's available as a Nook e-book.

 

ARTICLE DISCUSSION

Conversation powered by Livefyre

Don't Miss
Hot Products
Trending on CNET

Hot on CNET

CNET's giving away a 3D printer

Enter for a chance to win* the MakerBot Replicator 3D Printer and all the supplies you need to get started.