Vodafone gives away unlimited data for free

As in open source, the opportunity of the mobile web lies in adoption, not throttling adoption through caps. Any money lost in this giveaway should be made up in other services that Vodafone offers around the data. Now Vodafone just needs to figure out

I've always wondered why European telcos were so stingy with their data plans, offering set data limits for a monthly fee when the U.S. carriers--so backwards in other ways--offered unlimited usage.

Well, Vodafone has finally taken off the blinders and is offering unlimited data to all of its customers ... for free, when it used to charge $15 per month.

The fine print is that "unlimited" means 500MB. (While in London recently I burned through 10MB per day, so 500MB may well effectively mean unlimited use.)

As in open source, the opportunity of the mobile web lies in adoption, not throttling adoption through caps. Any money lost in this giveaway should be made up in other services that Vodafone offers around the data. Now Vodafone just needs to figure out those services. The data part is taken care of.

Tags:
Tech Culture
About the author

    Matt Asay is chief operating officer at Canonical, the company behind the Ubuntu Linux operating system. Prior to Canonical, Matt was general manager of the Americas division and vice president of business development at Alfresco, an open-source applications company. Matt brings a decade of in-the-trenches open-source business and legal experience to The Open Road, with an emphasis on emerging open-source business strategies and opportunities. He is a member of the CNET Blog Network and is not an employee of CNET. You can follow Matt on Twitter @mjasay.

     

    Join the discussion

    Conversation powered by Livefyre

    Don't Miss
    Hot Products
    Trending on CNET

    HOT ON CNET

    Love heavy and clunky tablets?

    Said no one ever. CNET brings you the lightest and thinnest tablets on the market.