This is probably one of the most innovative and useful ads we've seen in a long time. A Vitamin Water promotional display at select bus stops can power phones and other mobile devices.
Currently decorating selected bus stops in Boston, New York, Chicago, and Los Angeles, Glaceau's Vitamin Water Energy Bus Shelter by ad agency Crispin Porter + Bogusky integrates a three-port battery-powered USB hub in an image of the bottled water. This allows waiting commuters to charge their device for free, clearly with the hope that they will juice up their bodies with Vitamin Water later on in gratitude.
The charging station is part of the brand's "You're Up" campaign, which emphasizes that the drink is formulated to provide a quick boost on the go.