Virgin Mobile turns Spitzer woes into ad copy

As part of campaign promoting more personalized service, Virgin Mobile Canada is running an ad featuring shamed former N.Y. governor.

Virgin Mobile Spitzer ad
One man's prostitution scandal, apparently, is another man's marketing angle. Virgin Mobile Canada

Virgin Mobile Canada knows how frustrated people can get with the lack of personalized service these days. Faster than Eliot Spitzer could say, "Um, oops," the company came out with a print ad that features the newly former New York governor, aka Client #9 , musing as follows under a thought bubble: "I'm tired of being treated like a number..."

"At Virgin Mobile," the ad goes on to say, "you're more than just a number. When you call us we'll treat you like a person, not a client. Whether you're #9 or #900, you'll get hooked up with somebody who'll finally treat you just how you want to be treated."

According to Nathan Rosenberg, chief marketing officer at Virgin Mobile, the ad will run in two Toronto daily newspapers this week as part of the company's "You call the shots" campaign. "We weren't planning on an ad featuring Governor Spitzer, but he caught our attention this week," said Rosenberg.

The campaign is also featuring Hillary Clinton and Barack Obama. What, Canada doesn't have any joke-worthy targets of its own?

About the author

Leslie Katz, Crave's senior editor, heads up a team that covers the most crushworthy (and wackiest) tech, science, and culture around. As a co-host of the now-retired CNET News Daily Podcast, she was sometimes known to channel Terry Gross and still uses her trained "podcast voice" to bully the speech recognition software on automated customer service lines. E-mail Leslie.


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