Vine highlights popular videos with loop counts

Users of the 6-second looping video app can now see how many times their video has been repeated across the web.


Just as Facebook has likes, Twitter has retweets, and Pinterest has pins, Vine is also upping the possibility for user popularity contests. In addition to already having likes, the video app announced another activity feature on Tuesday called loop counts.

The idea of loop counts is for users to be able to see how many times their 6-second videos have been viewed. The loop counts are tallied from people watching the video on Vine and from embeds across the Web.

"There's now a new way for you to quickly get a sense of how popular and interesting a Vine may be -- based on how many times people watch a Vine loop," Vine API lead Mike Kaplinskiy wrote in a blog post. "The number, which you can see in our mobile apps and on, updates in real time, so as you watch a video, you'll know you're watching with others at the same time."

Vine is the video app from Twitter that lets people share pieced-together mini mobile flicks that are just 6 seconds in length and play on repeat. The app is especially popular with YouTube stars and comedians, and has a fan base of 40 million registered users.

Since it debuted in 2013, Vine has quickly changed from a quirky video app into a video social network. In April, the company introduced a messaging component to give people a way to exchange private video or text messages.

The loop counts are available for iOS and Android; it's unclear if and when they'll come to Windows Phone.

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