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Video: Cheesy cell phone commercials of yore

I can't believe how much these made me full of want.

Matt Hickey
With more than 15 years experience testing hardware (and being obsessed with it), Crave freelance writer Matt Hickey can tell the good gadgets from the great. He also has a keen eye for future technology trends. Matt has blogged for publications including TechCrunch, CrunchGear, and most recently, Gizmodo. Matt is a member of the CNET Blog Network and is not an employee of CBS Interactive. E-mail Matt.
Matt Hickey

My first cell phone was an Ericsson CF688 on AT&T Wireless (original incarnation). I got it in roughly 1998. I bought this model instead of some of the flashier ones because it was small. I modified it with a new antenna and smaller battery to make it pocketable. I loved that phone.

Not many years before that, though, portable phones were large. We all remember the brick "Zack Morrison" phones, but do you remember the ads? They were fantastic.

Oobject has put together a collection of some of the best, with my favorite embedded above. Is it just me, or does that seem like a pretty good plan in that ad?