Verizon's iPhone insults have only just begun

The next Droid ad will reportedly suggest that the iPhone is merely a tool for "giggling-brat-vanity."

It seems as if Verizon Droid's avowedly male positioning will now include finger-pointing, high-pitched taunts, and echoes of "na-na-nana-na".

After revealing that Verizon has placed the iPhone on the Island of Misfit Toys , Ad Age is reporting that in the next Droid ad, the iPhone will be the subject of another touching description.

Apparently, the ad says the Droid "swaps semi-functional, giggling-brat-vanity for a bare knuckle bucket of does."

Oh, yes, the Droid is flexing its youthful muscles. CC Oakley Originals/Flickr

One can never have enough buckets of does in this complex life. And it is refreshing to see someone spending $100 million in an attempt to take on the prom queen of cell phones.

However, these ads heap pressure on the Droid to perform as a phone and, indeed, as an item to be seen with.

Functionality can only take one so far. Somehow, I recall General Motors being the brand of supposed functionality. And that didn't quite, well, function for the company as things turned out.



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