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Verizon Wireless to launch V Cast TV March 1

Verizon Wireless is launching its V Cast TV service on March 1 in select markets, according to the company's Web site.

Marguerite Reardon Former senior reporter
Marguerite Reardon started as a CNET News reporter in 2004, covering cellphone services, broadband, citywide Wi-Fi, the Net neutrality debate and the consolidation of the phone companies.
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Marguerite Reardon

Verizon Wireless is launching its V Cast TV service on March 1 in select markets, according to the company's Web site. RCR Wireless News was the first to notice and report the launch date.

When the service was announced at the Consumer Electronics Show in Las Vegas in January, Verizon said it would be available during the first quarter, which ends March 31.

V Cast TV offers viewers full-length and live programming from a number of networks, including NBC, CBS, Fox and MTV. V Cast TV is the first mobile television service to use MedioFlo, a dedicated video broadcast network built and owned by Qualcomm. Qualcomm announced that Verizon would be using the network in 2005.

AT&T's Cingular Wireless announced earlier this month it also will use MediaFlo to deliver mobile TV. And Sprint Nextel, which also offers a video service over its 3G cellular network, has been testing the MediaFlo network since last year. But Sprint has not announced whether it plans to offer a live TV broadcast service to its subscribers using MediaFlo.