Verizon iPhone ad plays up the suspense

In an ad that doesn't even speak the iPhone name, Verizon plays on the seemingly endless anticipation for its version of Apple's smartphone.

The iPhone finally makes its way to Verizon's network.
The iPhone finally makes its way to Verizon's network. Sarah Tew/CNET

Verizon Wireless has released an iPhone ad that ditches actual views of Apple's smartphone in favor of people and clocks.

The 30-second ad features several quick cuts to different ticking clocks and people staring at them, anxiously awaiting something. Along the way, no mention of Apple or the iPhone is made. The ad then turns to a voiceover, thanking Verizon customers for standing by the carrier through the long wait for Apple's smartphone.

"To our millions of customers who never stopped believing this day would come," the ad's voiceover says, "thank you."

The ad then ends with a flash of Apple's iPhone 4 logo and Verizon's own logo, followed by the smartphone's February 10 release date.

Sure, the ad is overly dramatic. Still, Verizon customers were forced to "believe" that the iPhone would be coming to their network for quite some time. The smartphone launched in 2007 in the U.S. exclusively on AT&T's network. It wasn't until earlier this month that Verizon finally announced iPhone availability on its network, following weeks and months of rampant rumors and wishful thinking.

Apple's iPhone will be available to Verizon customers for $199.99 and $299.99 for the 16GB and 32GB models, respectively.

 

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