It's 2010 wireless customer care performance study. Verizon Wireless emerged as the winner with an index score of 753 points on a 1,000-point scale. Verizon's score was 14 points higher than the industry average.time again! The marketing information firm that loves to give spun out another this week with its
This wasn't a total blowout, however. T-Mobile, which tied with Verizon and Alltel in, was close behind with 752 points. and have traded the title back and forth over the last couple of years, and Alltel is now counted as part of Verizon.
AT&T came in third with 733 points, and Sprint was last with 721 points. Smaller carriers like U.S. Cellular were not surveyed. The study is based on responses from 9,500 wireless customers and considers three areas: calls to live customer service or automated response systems, visits to retail stores, and visits to carrier Web sites.