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Verizon brings one-click purchase power to BlackBerrys

Verizon begins rolling out its V Cast application storefront to select BlackBerry smartphones; the app offers convenient carrier billing to those seeking a BlackBerry App World alternative.

Jessica Dolcourt Senior Director, Commerce & Content Operations
Jessica Dolcourt is a passionate content strategist and veteran leader of CNET coverage. As Senior Director of Commerce & Content Operations, she leads a number of teams, including Commerce, How-To and Performance Optimization. Her CNET career began in 2006, testing desktop and mobile software for Download.com and CNET, including the first iPhone and Android apps and operating systems. She continued to review, report on and write a wide range of commentary and analysis on all things phones, with an emphasis on iPhone and Samsung. Jessica was one of the first people in the world to test, review and report on foldable phones and 5G wireless speeds. Jessica began leading CNET's How-To section for tips and FAQs in 2019, guiding coverage of topics ranging from personal finance to phones and home. She holds an MA with Distinction from the University of Warwick (UK).
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Jessica Dolcourt
BlackBerry

If you're looking for more ways to get apps onto your BlackBerry smartphone, Verizon would like to make a suggestion: use its storefront.

On Monday, Verizon began rolling out V Cast Apps on select 3G smartphones, like the BlackBerry Bold 9650, Storm 2 9550, Curve 8530, and Tour 9630. The company announces it will also bring its app store to the Storm 9530 and Curve 8330 "in the next couple weeks".

Though the downloadable BlackBerry App World app has so far been the easiest way to find and download apps to the BlackBerry, the V Cast Apps store has the advantage of billing your purchases to your monthly statement. A similar structure of carrier billing is coming in the forthcoming version of BlackBerry App World. Meanwhile, V Cast Apps is available now.

Those compatible BlackBerry smartphones using the BlackBerry Internet Service (BIS) will receive an icon that links to V Cast Apps. Those whose smartphones are linked to their employer's BlackBerry Enterprise Server (BES) have to work a little harder, contacting their IT admin to find out how to get access.

If you're completely uninterested, there's an option for you, too, other than to turn a blind eye. You can block the app through the My Verizon Web site; businesses can shut it down through their Verizon Enterprise Center account.