Velocity Micro acquires Overdrive PC
PC vendor acquisition train keeps chugging as Velocity Micro picks up Overdrive PC.
While neither Velocity Micro nor Overdrive PC may have the same name recognition as the companies involved in other recent acquisitions, this deal definitely makes the competitive landscape more interesting. The founder of Voodoo PC said earlier this spring that it's working on a game performance-oriented retail brand. That's a direct shot at Velocity Micro and its already considerable retail shelf presence.
By scooping up Overdrive PC, Velocity Micro has made a move to protect its retail standing. The reason is because it now has access to Overdrive's "Hyperclocking" technology. That term might sound like marketing language at its worst, but Overdrive's closely guarded tweaking
For Overdrive PC's part, it will maintain its brand identity, but it now has access to part of Velocity Micro's production facilities. What that means for Velocity Micro's own efforts at making elite PCs remains to be seen. We expect that, for the short term, we'll continue to see its highest end