Velcro bus stop ads bound to end in disaster

Coca-Cola designed to highlight the better grip of new bottles hook the viewer in with Velcro.

Velcro ad
"Oops, there goes my new coat." Directdaily

I don't know what Coca-Cola was thinking when it used these ads to promote its Grip Bottle in bus stops. The ads are made with Velcro, so if you lean or get anywhere near them wearing woolly fabrics, you'll get stuck.

The ads were designed to highlight the better grip the new bottles offer. The company placed them in bus stop shelters in Paris, ready to rip cashmere sweaters and expensive clothes. But instead of hating them, the French bought 3.8 percent more of the sugar water, according to Directdaily, which covers direct-marketing news.

What I want to see is an image of one of these ads after a week of being there. I can imagine giant balls of dust with cats and drunk people inside.

This story originally appeared on Gizmodo.

Featured Video

This Nokia virtual-reality camera costs $60,000

Good VR doesn't come cheap, as evidenced by Nokia's Ozo 360-degree video camera. Meanwhile, Swatch's next smartwatch has mobile payments, and Blocks lets you build your own smartwatch.

by Bridget Carey