Using the power of the dark side for a good cause

Apparently, Darth Vader doesn't like people using cell phones.

Why is Darth Vader still the baddest of the bad? It's not because he has USB keys and hot-air balloons in his image, it's because he doesn't put up with jerks on their cell phones.

This commercial played Monday before a special screening of Star Wars for the Academy of Motion Picture Arts and Sciences.

About the author

    Texas native Marin Perez had big culture shock when he moved to the Golden State. After first landing in Orange County, he then moved to San Francisco in 2005 to pursue a degree in journalism from San Francisco State University. He has worked at a few start-ups and dabbled in the print media as well. Marin watches far too much basketball, and he thinks Apple isn't really hip.

     

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